Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Zoran Petrović

CEO
at Raiffeisen Bank

"At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations. We are convinced that a strong organizat...

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Katarina Vučetić

HR Business Partner & HR Process Specialist, HR Function
at Yettel Bank

"Our culture is built on trust, dialogue, and ownership, values that give people the freedom to act with purpose and lead with integrity. It’s what t...

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

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