Jelena Petrovic

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the very beginning, HeartCount has proven to be an invaluable asset in the daily work of our HR team as well as managers across the organization.

The platform’s simple and quick feedback collection has helped us better understand employee needs, identify challenges, and respond in a timely manner. The regular weekly surveys have become an important channel for open communication and continuous improvement of our work environment.

We carefully review the comments employees share through HeartCount. Some changes were quick and easy to implement, while others required more time and resources. Still, the list of improvements is far from short — and we’re proud of what we’ve accomplished.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

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