Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness, connection, and shared success. Transparency and involvement across all levels of management have proven essential in strengthening trust and engagement.

Equally important is the strong impact of thank-you notes employees exchange with one another. This simple yet powerful gesture continues to foster mutual respect, strengthen interpersonal connections, and embed recognition into the everyday rhythm of our workplace.

Collectively, these elements contribute to a more cohesive, motivated, and purpose-driven organization – one that places people and values at the heart of its growth.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Jelena Petrovic

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

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