Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness, connection, and shared success. Transparency and involvement across all levels of management have proven essential in strengthening trust and engagement.

Equally important is the strong impact of thank-you notes employees exchange with one another. This simple yet powerful gesture continues to foster mutual respect, strengthen interpersonal connections, and embed recognition into the everyday rhythm of our workplace.

Collectively, these elements contribute to a more cohesive, motivated, and purpose-driven organization – one that places people and values at the heart of its growth.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Vlastimir Vukovic

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

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