Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are all strongly linked to productivity and efficiency.

Employees who maintain a healthy sense of well-being and feel valued through regular feedback and recognition tend to be more engaged and satisfied in their roles. Clear opportunities for growth and advancement further strengthen their motivation and loyalty to the company.

Strong relationships with managers and colleagues foster trust and a culture of collaboration, positively influencing the work environment and overall performance.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Katarina Vucetic

Katarina Vučetić

HR Business Partner & HR Process Specialist, HR Function
at Yettel Bank

"Our culture is built on trust, dialogue, and ownership, values that give people the freedom to act with purpose and lead with integrity. It’s what t...

Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

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