Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are all strongly linked to productivity and efficiency.

Employees who maintain a healthy sense of well-being and feel valued through regular feedback and recognition tend to be more engaged and satisfied in their roles. Clear opportunities for growth and advancement further strengthen their motivation and loyalty to the company.

Strong relationships with managers and colleagues foster trust and a culture of collaboration, positively influencing the work environment and overall performance.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Zoran Petrovic

Zoran Petrović

CEO
at Raiffeisen Bank

"At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations. We are convinced that a strong organizat...

Vlastimir Vukovic

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

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