Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are all strongly linked to productivity and efficiency.

Employees who maintain a healthy sense of well-being and feel valued through regular feedback and recognition tend to be more engaged and satisfied in their roles. Clear opportunities for growth and advancement further strengthen their motivation and loyalty to the company.

Strong relationships with managers and colleagues foster trust and a culture of collaboration, positively influencing the work environment and overall performance.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Start Measuring Employee Engagement Today

Start now and see insights in 24 hours Plans for every team size

HeartCount Summary Dashboard for weekly pulse check