When you put people first, business lasts.
Creating a workplace where people actually want to work
We are empowering people-first companies to improve well-being, productivity, and turnover rates.
50,000+ users | 1,459,140+ surveys | 87,630+ kudos
We’ve Been Counting Hearts With
HeartCount is more than just a listening tool.
62% Overall Satisfaction Improvement / 37% Employee Retention Rate Increase / 23% Productivity & Efficiency Improvement
Develop engaged, effective, and fulfilled teams
Bridging the Gap Between Employers and Employees
The Heartbeat of Our Company
Our dynamic team operates seamlessly across Europe and the USA, bringing together diverse perspectives and expertise. With a blend of innovation and dedication, we work collaboratively to deliver exceptional results for our clients. Our cross-continental presence allows us to stay agile and responsive, ensuring we meet the unique needs of a global market.
Meet the Team
Saša Popović
Partner
Vega IT is one of Serbia’s fastest-growing IT companies. As the company expanded from 3 to 800 employees, I felt more and more disconnected from employees. In the past, I’ve envisioned HeartCount as a lifeline for an existing company. The initial goal was to prioritize employee well-being and engagement. Now, HeartCount supports companies globally in building strong connections, while Vega IT continues to focus on top talent, innovation, and delivering exceptional outcomes for our clients. He is also the CEO and co-founder of Vega IT.
Alexander Kjerulf
Co-founder
Alex is a global expert on happiness at work. He has presented and conducted workshops in nearly 50 countries for clients such as Microsoft, Hilton, and IKEA. As an author of five books, including the bestseller Happy Hour is 9 to 5, Alexander has been featured in international media like CNN, BBC, and The New York Times. He is also the founder and Chief Happiness Officer of Woohoo Inc.
Tijana Anđelić
Partner & CEO
Wonder woman running two human-centric HR tech startups that help businesses create productive workplaces and fulfilled individuals. As someone with 15+ years of experience leading companies within different industries, she is dedicated to empowering CEOs and HRs to make better decisions by using employee engagement data.
Dušan Mihajlović
Head of D&A, PO
Reporting from the depths of Product Development and Web Analytics, where he has been diving deep for over nine years now. Dušan is a proud daddy and husband, a sports enthusiast, an amateur photographer, and a fantasy football fanatic. Basically, he is an analog guy rocking through the digital world.
Tamara Balog
Business Accountant & Customer Success Manager
Excel wizard and The Expert for the HeartCount product. With a big smile and a can-do attitude, she always goes above and beyond for clients and colleagues. Whether you need financial forecasting before the first coffee or someone to impress your key accounts, look no further. We’re still trying to find that one thing she can’t do, but it seems there is nothing to find.
Yevgeniya Alexeyeva
Full-Stack Developer
A full-stack software developer who seamlessly navigates both front-end and back-end challenges. With a background in marketing, she combines technical expertise with creative problem-solving to deliver functional and innovative solutions. When she’s not deep in development, you’ll find her immersed in a good book, dancing, practicing shooting sports, or exploring new places with her son.
Elena Popadić
Software Engineer
She’s a passionate software engineer with a keen interest in learning and problem-solving, always seeking new challenges. Outside of work, she enjoys cooking, traveling, and immersing herself in nature, particularly savoring long walks by the sea and watching sunsets.
Andrea Nikolić
QA Engineer
Detail-oriented and dedicated QA specialist who ensures that products meet high-quality standards. She’s analytical and enjoys problem-solving, always looking for ways to improve processes. She loves spending her free time with her husband and their two children, exploring new places together.
Stefan Ilić
Chief Technology Officer
Combines strategic thinking with technical feasibility skills. He prioritizes solving problems before they escalate and raise flags without fear. And finally, what matters most is that he keeps a steady delivery rhythm, so our users can enjoy great features without having to wait too long.
Stefan Ignjatović
Business Development Manager
Has a holistic product development and sales approach, built on a depth of experience spanning over 10 years of corporate, startup, and freelance work in various industries. Keeping both the big picture and immediate tasks balanced on a daily basis. Resident reality checker.
Mirjana Trifković
Product Marketing Manager
Speaks multiple languages, including product, sales, engineering, and design, allowing her to translate technical features into irresistible value propositions. Starts her morning with a light read of 4000+ customer reviews and enjoys it.
Ellen Ivanović
Strategic Partnerships Manager
Part strategist, part catalyst; bringing direction, drive, and a relentlessly positive mindset. Leads with a smile, aligns people around shared goals, and elevates team energy with the kind of optimism that makes ambitious goals feel inevitable.
Saša Popović
Partner
Vega IT is one of Serbia’s fastest-growing IT companies. As the company expanded from 3 to 800 employees, I felt more and more disconnected from employees. In the past, I’ve envisioned HeartCount as a lifeline for an existing company. The initial goal was to prioritize employee well-being and engagement. Now, HeartCount supports companies globally in building strong connections, while Vega IT continues to focus on top talent, innovation, and delivering exceptional outcomes for our clients. He is also the CEO and co-founder of Vega IT.
Alexander Kjerulf
Co-founder
Alex is a global expert on happiness at work. He has presented and conducted workshops in nearly 50 countries for clients such as Microsoft, Hilton, and IKEA. As an author of five books, including the bestseller Happy Hour is 9 to 5, Alexander has been featured in international media like CNN, BBC, and The New York Times. He is also the founder and Chief Happiness Officer of Woohoo Inc.
Tijana Anđelić
Partner & CEO
Wonder woman running two human-centric HR tech startups that help businesses create productive workplaces and fulfilled individuals. As someone with 15+ years of experience leading companies within different industries, she is dedicated to empowering CEOs and HRs to make better decisions by using employee engagement data.
Dušan Mihajlović
Head of D&A, PO
Reporting from the depths of Product Development and Web Analytics, where he has been diving deep for over nine years now. Dušan is a proud daddy and husband, a sports enthusiast, an amateur photographer, and a fantasy football fanatic. Basically, he is an analog guy rocking through the digital world.
Tamara Balog
Business Accountant & Customer Success Manager
Excel wizard and The Expert for the HeartCount product. With a big smile and a can-do attitude, she always goes above and beyond for clients and colleagues. Whether you need financial forecasting before the first coffee or someone to impress your key accounts, look no further. We’re still trying to find that one thing she can’t do, but it seems there is nothing to find.
Yevgeniya Alexeyeva
Full-Stack Developer
A full-stack software developer who seamlessly navigates both front-end and back-end challenges. With a background in marketing, she combines technical expertise with creative problem-solving to deliver functional and innovative solutions. When she’s not deep in development, you’ll find her immersed in a good book, dancing, practicing shooting sports, or exploring new places with her son.
Elena Popadić
Software Engineer
She’s a passionate software engineer with a keen interest in learning and problem-solving, always seeking new challenges. Outside of work, she enjoys cooking, traveling, and immersing herself in nature, particularly savoring long walks by the sea and watching sunsets.
Andrea Nikolić
QA Engineer
Detail-oriented and dedicated QA specialist who ensures that products meet high-quality standards. She’s analytical and enjoys problem-solving, always looking for ways to improve processes. She loves spending her free time with her husband and their two children, exploring new places together.
Stefan Ilić
Chief Technology Officer
Combines strategic thinking with technical feasibility skills. He prioritizes solving problems before they escalate and raise flags without fear. And finally, what matters most is that he keeps a steady delivery rhythm, so our users can enjoy great features without having to wait too long.
Stefan Ignjatović
Business Development Manager
Has a holistic product development and sales approach, built on a depth of experience spanning over 10 years of corporate, startup, and freelance work in various industries. Keeping both the big picture and immediate tasks balanced on a daily basis. Resident reality checker.
Mirjana Trifković
Product Marketing Manager
Speaks multiple languages, including product, sales, engineering, and design, allowing her to translate technical features into irresistible value propositions. Starts her morning with a light read of 4000+ customer reviews and enjoys it.
Ellen Ivanović
Strategic Partnerships Manager
Part strategist, part catalyst; bringing direction, drive, and a relentlessly positive mindset. Leads with a smile, aligns people around shared goals, and elevates team energy with the kind of optimism that makes ambitious goals feel inevitable.
