Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motivated, connected, and resilient.

The findings resonate with what we see across the industry well-being has become a real performance factor. Therefore, it is important to foster an organizational environment that supports autonomy and purpose that leads to greater motivation, resulting in improved performance.

Despite the enormous change brought by digitalisation and automation leaders of future have to stay grounded — close to people and clear in direction & communication.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Jelena Petrovic

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

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