Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motivated, connected, and resilient.

The findings resonate with what we see across the industry well-being has become a real performance factor. Therefore, it is important to foster an organizational environment that supports autonomy and purpose that leads to greater motivation, resulting in improved performance.

Despite the enormous change brought by digitalisation and automation leaders of future have to stay grounded — close to people and clear in direction & communication.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Aleksandar Bogdanovic

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

Jelena Petrovic

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

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