Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motivated, connected, and resilient.

The findings resonate with what we see across the industry well-being has become a real performance factor. Therefore, it is important to foster an organizational environment that supports autonomy and purpose that leads to greater motivation, resulting in improved performance.

Despite the enormous change brought by digitalisation and automation leaders of future have to stay grounded — close to people and clear in direction & communication.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Miloslav Cugalj

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

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