Vlastimir Vukovic

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy system. That’s why we treat every piece of feedback as a call to action—not just a data point. When we take care of our people, we’re also safeguarding the sustainability of our business, our reputation, and the trust of our clients.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Aleksandar Bogdanovic

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Zoran Petrovic

Zoran Petrović

CEO
at Raiffeisen Bank

"At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations. We are convinced that a strong organizat...

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