Vlastimir Vuković

CEO

at NLB Komercijalna Bank

Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy system. That’s why we treat every piece of feedback as a call to action—not just a data point. When we take care of our people, we’re also safeguarding the sustainability of our business, our reputation, and the trust of our clients.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Mijat Barjaktarević

Lead Communication and Change Management Consultant

at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department

at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

Petar Jovanović

CEO

at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

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