Miloslav Cugalj

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

The report really captures what many of us are seeing on the ground – teams are motivated and resilient, but there’s growing pressure around autonomy at work, recognition, and career growth. If we want to keep people engaged, we need to move from just listening, to actually acting on what we hear. And with younger generations joining the workforce, there’s a clear expectation for a more open communication, regular feedback, and genuine praise for their contributions – they want to know their work matters.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

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