Miloslav Cugalj

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

The report really captures what many of us are seeing on the ground – teams are motivated and resilient, but there’s growing pressure around autonomy at work, recognition, and career growth. If we want to keep people engaged, we need to move from just listening, to actually acting on what we hear. And with younger generations joining the workforce, there’s a clear expectation for a more open communication, regular feedback, and genuine praise for their contributions – they want to know their work matters.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

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