Miloslav Cugalj

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

The report really captures what many of us are seeing on the ground – teams are motivated and resilient, but there’s growing pressure around autonomy at work, recognition, and career growth. If we want to keep people engaged, we need to move from just listening, to actually acting on what we hear. And with younger generations joining the workforce, there’s a clear expectation for a more open communication, regular feedback, and genuine praise for their contributions – they want to know their work matters.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Vlastimir Vukovic

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Krstinja Scepanovic

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

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