Zoran Petrović

CEO

at Raiffeisen Bank

At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations.

We are convinced that a strong organization is built on trust, open communication, and continuous listening. Achieving full-scale impression of the “heart beat” and feelings of the organization requires reliable indicators which this survey unconditionally provides.

A particular value of the report lies in its ability to show us the path to additional improvement compared to the broader industry, further strengthening our commitment to development and excellence.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Ivana Ivić

People & Culture Head, Member of the Executive Management Board

at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Petar Jovanović

CEO

at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Mijat Barjaktarević

Lead Communication and Change Management Consultant

at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

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