Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environment. It shows a resilient workforce that maintains high well-being and trust in leaders, yet faces rising fatigue, limited autonomy, and uncertainty about career progression. These insights confirm much of what we’ve observed in practice — that engagement today depends less on formal structures and more on how leadership builds connection, recognition, and purpose.

We can use the report’s findings to further align our KPIs around key engagement drivers such as autonomy, recognition, and leadership consistency. Real-time sentiment tracking through HeartCount tool already helps us respond quickly and keep a close pulse on our people. Looking ahead, insights of this kind will be essential — helping HR leaders combine data and empathy to sustain motivation, strengthen culture, and stay competitive in a fast-changing market.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Ivana Ivic

Ivana Ivić

People & Culture Head, Member of the Executive Management Board
at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

"This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about ...

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

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