Ana Minic

Ana Minić

Head of People and Culture
at AIK Bank Serbia

The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environment. It shows a resilient workforce that maintains high well-being and trust in leaders, yet faces rising fatigue, limited autonomy, and uncertainty about career progression. These insights confirm much of what we’ve observed in practice — that engagement today depends less on formal structures and more on how leadership builds connection, recognition, and purpose.

We can use the report’s findings to further align our KPIs around key engagement drivers such as autonomy, recognition, and leadership consistency. Real-time sentiment tracking through HeartCount tool already helps us respond quickly and keep a close pulse on our people. Looking ahead, insights of this kind will be essential — helping HR leaders combine data and empathy to sustain motivation, strengthen culture, and stay competitive in a fast-changing market.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Aleksandar Bogdanovic

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

Jelena Petrovic

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

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