Ana Minić

Head of People and Culture

at AIK Bank Serbia

The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environment. It shows a resilient workforce that maintains high well-being and trust in leaders, yet faces rising fatigue, limited autonomy, and uncertainty about career progression. These insights confirm much of what we’ve observed in practice — that engagement today depends less on formal structures and more on how leadership builds connection, recognition, and purpose.

We can use the report’s findings to further align our KPIs around key engagement drivers such as autonomy, recognition, and leadership consistency. Real-time sentiment tracking through HeartCount tool already helps us respond quickly and keep a close pulse on our people. Looking ahead, insights of this kind will be essential — helping HR leaders combine data and empathy to sustain motivation, strengthen culture, and stay competitive in a fast-changing market.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Zoran Petrović

CEO

at Raiffeisen Bank

"At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations. We are convinced that a strong organizat...

Krstinja Šćepanović

HR Director

at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

Katarina Vučetić

HR Business Partner & HR Process Specialist, HR Function

at Yettel Bank

"Our culture is built on trust, dialogue, and ownership, values that give people the freedom to act with purpose and lead with integrity. It’s what t...

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