ADOPTION
How receptive employees are to using AI tools and exploring new ones.
No sign-up needed · 7+ minutes to complete · Anonymous · No personal data collected
AI Impact on Work Survey
Analyze the impact of AI on your workforce
Take part in the anonymous study on AI adoption and impact on workforce across South-East Europe. Be part of the first comprehensive study on AI impact on the region and leave your email to get the report with benchmarks when it’s published.
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2000+ participants
5+ countries
15+ industries
Specific job roles
What the AI Impact survey examines
LEADERSHIP
How well leadership executes AI integration and supports employees.
CULTURE
How well the ethics around AI use and role changes are communicated.
EFFICIENCY
How efficient employees and teams are when using AI tools.
STRATEGY
How well AI use integrates with long-term business strategy.
FATIGUE
How reluctant and doubtful employees are about AI.
AI EXPERIENCE
Overall individual satisfaction and experience with using AI.
AI THREAT
Overall individual sense of job instability due to AI development.
AI PULSE
Overall organizational health when it comes to AI usage and views.
COLLABORATION
Team dynamics, knowledge sharing, and managerial support during AI transition.
COMPETENCE
How capable, skilled, and confident employees feel when working with an AI tool.
INITIATIVE
How freely employees choose to use AI without pressure or threat.
AI is changing the way we work
Gallup’s Indicators for AI suggest that the implementation of AI tools doesn’t guarantee their use. Leadership planning and support around AI tools impact real adoption.
Employee use
~3 in 10 U.S. employees (28%) use AI at work a few times a week or more
Work impact
~1 in 10 employees (12%) strongly agree AI has transformed how work gets done
Organization use
41% of U.S. employees say their organization has integrated AI technology
Leadership plan
25% of U.S. employees say their organization has a clear plan for integrating AI into current practices
Highlights from the Gallup’s Indicators for Artificial Intelligence, as of February 2026
Stay tuned for insights on workforce changes in South-East Europe
Report segmented by country, industry, team, and job role. Insights on AI adoption and usage in the SEE region – right in your inbox.
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2000+ participants
5+ countries
15+ industries
Specific job roles
Be the first to see the published report
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2000+ participants
5+ countries
15+ industries
Specific job roles
Frequently Asked Questions
Everything you need to know about HeartCount’s research, methodology, and AI adoption in general.
What’s the methodology behind this research?
The AI Impact in HeartCount measures 3 AI-specific metrics, usage, and 6 key categories across 3 dimensions – all related to AI impact within your organization.
What does the AI Impact Survey measure?
The AI Impact on Work Survey measures multiple key dimensions, categories, and metrics, including:
- Adoption – How receptive employees are to using AI tools and exploring new ones.
- Leadership – How well leadership executes AI integration and supports employees.
- Culture – How well the ethics around AI use and role changes are communicated.
- Efficiency – How efficient employees and teams are when using AI tools.
- Strategy – How well AI use integrates with long-term business strategy.
- Fatigue – How reluctant and doubtful employees are about AI.
- AI Experience – Overall individual satisfaction and experience with using AI.
- AI Threat – Overall individual sense of job instability due to AI development.
- AI Health Score – Overall organizational health when it comes to AI usage and views.
Which countries participate in the research?
The research is focused primarily on Serbia, Croatia, Montenegro, North Macedonia, and Bosnia and Herzegovina. However, all input will be considered valuable, keeping in mind the overall goal to collect data from South-East Europe.
In which languages is the survey available?
The survey is available in English, Serbian, Croatian, Montenegrin, North Macedonian, and Bosnian.
Is my data anonymous?
Yes, answering this survey does not collect any personal information, such as name, email, phone number, etc. The survey only asks about the respondent’s location, as part of the demographic data, which can not in any way be related to a specific person.
Which demographic data is collected in this survey?
The demographic data collected in the survey is your age group (range), years of work experience, years of employment at the company, education level, department, industry, role level, company size, and location.
When can I get the results of the research?
The survey will be active for approximately 2 weeks (mid-July), after which some time will be needed to process data. You can sign up here to receive a report once it’s published, or keep an eye on HeartCount’s website or social media to not miss out.
