Mijat Barjaktarevic

Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about people. Their motivation, dedication, and ability to embrace change are what drive organizations forward.

When we give them space to grow, when we truly listen and empower them, they not only stay — they become drivers of innovation, a culture of trust, and sustainable success. This report reminds us that real strength doesn’t come from structures, but from the trust we build and the opportunities we create.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanovic

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Vlastimir Vukovic

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Aleksandar Bogdanovic

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

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