Vlastimir Vuković

CEO

at NLB Komercijalna Bank

Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy system. That’s why we treat every piece of feedback as a call to action—not just a data point. When we take care of our people, we’re also safeguarding the sustainability of our business, our reputation, and the trust of our clients.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department

at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

Jelena Petrović

Employee Experience Team Manager

at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

Ana Minić

Head of People and Culture

at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

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