Petar Jovanović

CEO
at AIK Bank Serbia

The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motivated, connected, and resilient.

The findings resonate with what we see across the industry well-being has become a real performance factor. Therefore, it is important to foster an organizational environment that supports autonomy and purpose that leads to greater motivation, resulting in improved performance.

Despite the enormous change brought by digitalisation and automation leaders of future have to stay grounded — close to people and clear in direction & communication.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

Katarina Vučetić

HR Business Partner & HR Process Specialist, HR Function
at Yettel Bank

"Our culture is built on trust, dialogue, and ownership, values that give people the freedom to act with purpose and lead with integrity. It’s what t...

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Start Measuring Employee Engagement Today

Start now and see insights in 24 hours Plans for every team size