Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

The report really captures what many of us are seeing on the ground – teams are motivated and resilient, but there’s growing pressure around autonomy at work, recognition, and career growth. If we want to keep people engaged, we need to move from just listening, to actually acting on what we hear. And with younger generations joining the workforce, there’s a clear expectation for a more open communication, regular feedback, and genuine praise for their contributions – they want to know their work matters.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Aleksandar Bogdanović

CEO
at Yettel Bank

"At Yettel Banka, technology drives us forward, but people are our DNA. We believe that real progress comes from the energy, ideas, and dedication of o...

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