Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about people. Their motivation, dedication, and ability to embrace change are what drive organizations forward.

When we give them space to grow, when we truly listen and empower them, they not only stay — they become drivers of innovation, a culture of trust, and sustainable success. This report reminds us that real strength doesn’t come from structures, but from the trust we build and the opportunities we create.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Petar Jovanović

CEO
at AIK Bank Serbia

"The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motiv...

Zoran Petrović

CEO
at Raiffeisen Bank

"At Raiffeisen Bank, we believe that engaged teams are the foundation of resilient and agile organizations. We are convinced that a strong organizat...

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

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