Ana Minić

Head of People and Culture

at AIK Bank Serbia

The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environment. It shows a resilient workforce that maintains high well-being and trust in leaders, yet faces rising fatigue, limited autonomy, and uncertainty about career progression. These insights confirm much of what we’ve observed in practice — that engagement today depends less on formal structures and more on how leadership builds connection, recognition, and purpose.

We can use the report’s findings to further align our KPIs around key engagement drivers such as autonomy, recognition, and leadership consistency. Real-time sentiment tracking through HeartCount tool already helps us respond quickly and keep a close pulse on our people. Looking ahead, insights of this kind will be essential — helping HR leaders combine data and empathy to sustain motivation, strengthen culture, and stay competitive in a fast-changing market.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Ivana Ivić

People & Culture Head, Member of the Executive Management Board

at UniCredit Bank Serbia

"The most significant outcomes from experience in using platform is promotion of speak up culture across the organization — one that values openness,...

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department

at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

Katarina Vučetić

HR Business Partner & HR Process Specialist, HR Function

at Yettel Bank

"Our culture is built on trust, dialogue, and ownership, values that give people the freedom to act with purpose and lead with integrity. It’s what t...

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