Mijat Barjaktarević

Lead Communication and Change Management Consultant
at OTP Bank

This report is valuable to us because it confirms some of our reflections on engagement and motivation. Through data, it actually tells a story about people. Their motivation, dedication, and ability to embrace change are what drive organizations forward.

When we give them space to grow, when we truly listen and empower them, they not only stay — they become drivers of innovation, a culture of trust, and sustainable success. This report reminds us that real strength doesn’t come from structures, but from the trust we build and the opportunities we create.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Jelena Petrović

Employee Experience Team Manager
at Erste Bank

"Erste Bank has been using HeartCount for over two and a half years as a strategic tool for tracking employee satisfaction and engagement. From the ver...

Ana Minić

Head of People and Culture
at AIK Bank Serbia

"The HC Industry Report – Banking 2025 provides an exceptionally clear picture of what drives and challenges employees in today’s banking environme...

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

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