Petar Jovanović

CEO
at AIK Bank Serbia

The HeartCount report reminds us that lasting progress in banking is built on more than systems and strategy — it’s built on people who stay motivated, connected, and resilient.

The findings resonate with what we see across the industry well-being has become a real performance factor. Therefore, it is important to foster an organizational environment that supports autonomy and purpose that leads to greater motivation, resulting in improved performance.

Despite the enormous change brought by digitalisation and automation leaders of future have to stay grounded — close to people and clear in direction & communication.

Pulse from the Top

Bank leaders highlight key factors for employee engagement in 2025: transparent communication, growth opportunities, and a positive workplace culture.

Vlastimir Vuković

CEO
at NLB Komercijalna Bank

"Employee well-being is a core strategic priority. Open dialogue and mutual trust between employees and management are the foundation of any healthy sy...

Miloslav Čugalj

Retail Agile Transformation Lead | Branch Sales Department
at Raiffeisen Bank

"The report really captures what many of us are seeing on the ground - teams are motivated and resilient, but there’s growing pressure around autonom...

Krstinja Šćepanović

HR Director
at OTP Bank

"Research shows that employee well-being, feedback and recognition, opportunities for personal growth, and attitudes toward work and the company are al...

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