Strauss Adriatic improves working conditions

Case summary

As a company rooted in values like passion, responsibility, care, courage, and teamwork, Strauss Adriatic wanted to improve horizontal and vertical communication within its organization. They recognized that open communication is key to improving employee motivation and satisfaction. 

For Strauss Adriatic, satisfied employees are essential to maintaining high standards and product quality. Given that they previously measured employee engagement just once a year or every two years, they knew they needed a more effective approach to improve their business processes.  

That’s why they introduced the HeartCount platform, which provides them with regular pulse checks, a space for public recognition, and real-time feedback. 

With HeartCount, Strauss Adriatic strengthened the feedback loop and created a work environment where employees feel heard and valued. This ongoing feedback helped them make informed decisions, leading to better working conditions and positively impacting their overall business processes.

Customer profile

Strauss Adriatic is part of Strauss Group, an international food and beverage company with 15,000 employees in 20 countries and 27 production sites. 

Industry: Food and beverage

HQ Location: Israel

Their purpose reflects their dedication to manufacturing delicious, high-quality food and beverages that empower, indulge, and delight people. It is a testimony to their commitment to improve their products and widen the variety of choices they offer. 

Customer’s problem

Strauss Adriatic aimed to foster open communication between employees and management and among employees themselves. They understood that nurturing transparency and focusing on employee motivation and satisfaction is essential in this industry. 

The traditional approach of measuring employee engagement just once a year or every two years fell short because it didn’t provide real-time insights into employees’ daily experiences and challenges. 

To address this, Strauss Adriatic turned to HeartCount. However, they were still afraid they couldn’t motivate their colleagues to participate actively in this initiative.

Solution

First, they introduced HeartCount to their employees, explaining its purpose and how it would enhance work conditions and business processes. They also encourage employees to actively participate in HeartCount surveys to ensure all their concerns are addressed.

They actively used:

• Weekly pulse checks to measure eight categories of employee engagement
• The peer recognition feature that allows employees to praise each other
• Customizable dashboards for granular insights into employee sentiment, feedback, and engagement

With HeartCount, they stay connected with their employees and gather real-time feedback, helping them address issues and continuously improve business processes. 

After implementing HeartCount, Strauss Adriatic wanted to demonstrate to their employees that they don’t just collect feedback but actually act on it. They carefully considered all the information gathered through the platform, organized one-on-one meetings, and communicated directly with their employees.

In addition, they have several initiatives to improve employee satisfaction. These range from small changes, such as providing new water bottles for every employee, to more complex and demanding efforts, like improving leadership skills.

Outcome

By using HeartCount, Strauss Adriatic gets:

• Direct communication: Employees had the opportunity to communicate directly with HR and management, share suggestions, recognize risks, and address certain concerns.
• Ongoing engagement tracking: Management could track employee engagement over time and take preventive measures to satisfy employees.
• Culture of recognition. Strauss Adriatic built a culture in which each person’s contributions became highly valued. 

Plans for the future 

Strauss Adriatic plans to expand the use of HeartCount and develop additional initiatives to continue improving employee satisfaction and communication. 

Want to see if HeartCount is a good fit for your organization?