Author - Biljana Milenković

During her Marketing Manager role in HeartCount (Nov 2021 - February 2025), she managed strategy while driving measurable B2B growth across digital channels. She planned, launched, and optimised multi-channel campaigns across search, display, and LinkedIn, using performance data to inform strategic decisions.

She created impactful social media and website content, delivered targeted newsletter campaigns via Mailchimp, and organised and hosted professional webinars on Zoom and StreamYard. She also led a full website revamp, coordinating developers and UI/UX designers to improve architecture and launch new pages.

Alongside campaign execution, she collaborated with clients on case studies and awards, and oversaw the development of key marketing assets - including ebooks, sales presentations, and branded visuals - ensuring consistent, results-driven communication across all channels.