When you put people first, business lasts.

Creating a workplace where people actually want to work

HeartCount is an employee experience platform that gives employees a voice and organizations the chance to create a company culture where people are inspired, engaged, and productive.

We are empowering people-first companies to improve well-being, productivity, and turnover rates.

50,000+  users | 1,459,140+  surveys | 87,630+ kudos    

We’ve Been Counting Hearts With

HeartCount is more than just a listening tool.

62% Overall Satisfaction Improvement / 37% Employee Retention Rate Increase / 23% Productivity & Efficiency Improvement

Develop engaged, effective, and fulfilled teams

Our goal is to help companies build transparent, supportive, and productive workplaces through actionable insights and measurable data.

Bridging the Gap Between Employers and Employees

While the HeartCount app is backed by science, the idea for the solution arose from a real need from a real company that struggled with collecting accurate and timely data on employee satisfaction.

The Heartbeat of Our Company

Our dynamic team operates seamlessly across Europe and the USA, bringing together diverse perspectives and expertise. With a blend of innovation and dedication, we work collaboratively to deliver exceptional results for our clients. Our cross-continental presence allows us to stay agile and responsive, ensuring we meet the unique needs of a global market.

USA Team 🇺🇸

  • Garry O. Ridge

    Chairman

    Former CEO of the WD-40 Company , where he built one of the world’s most highly engaged workforces. He’s currently serving as Chairman Emeritus at WD-40 Company. Garry is known as The Culture Coach, the founder of The Learning Moment, and serves as an executive coach to CEOs worldwide. A member of Goldsmith 100 coaches.

  • Davin Salvagno

    Partner

    Bestselling author, inspirational speaker, and the co-founder of PurposePoint & The Purpose Summitt – which brings hundreds of purpose-driven, people-focused leaders from around the world together each year. A member of Marchall Goldsmith 100 coaches.

  • Lisa Oprita

    Director of Communication

    Management professional with experience in the insurance industry and the proven ability to enhance efficiency by streamlining processes and improving productivity. Expertise in building a positive culture promoting loyalty among staff and clients. Highly skilled at quickly building strong client relationships.

European Team 🇪🇺

  • Saša Popović

    Partner

    Vega IT is one of Serbia’s fastest-growing IT companies. As the company expanded from 3 to 800 employees, I felt more and more disconnected from employees. In the past, I’ve envisioned HeartCount as a lifeline for an existing company. The initial goal was to prioritize employee well-being and engagement. Now, HeartCount supports companies globally in building strong connections, while Vega IT continues to focus on top talent, innovation, and delivering exceptional outcomes for our clients. He is also the CEO and co-founder of Vega IT.

  • Alexander Kjerulf

    Co-founder

     Alex is a global expert on happiness at work. He has presented and conducted workshops in nearly 50 countries for clients such as Microsoft, Hilton, and IKEA. As an author of five books, including the bestseller Happy Hour is 9 to 5, Alexander has been featured in international media like CNN, BBC, and The New York Times. He is also the founder and Chief Happiness Officer of Woohoo Inc.

  • Tijana Anđelić

    Partner & CEO

    Wonder woman running two human-centric HR tech startups that help businesses create productive workplaces and fulfilled individuals. As someone with 15+ years of experience leading companies within different industries, she is dedicated to empowering CEOs and HRs to make better decisions by using employee engagement data.

  • Milica Jović

    Partner & Business Growth

    An undestined lawyer who found her passion in the SaaS startup world and B2B sales. In her free time, she enjoys traveling, reading, experiencing new adventures, and horse riding.

  • Đorđe Kocić

    Senior Sales Executive

    Sales guy from the beginning of time who is obsessed with positive relationships with clients and the team. You’ll find him always smiling, and very talkative with a “we can do it all” attitude. If you can’t find him online, he’s probably with his cat and pug, trying to figure out how to spoil them more.

  • Aleksandra Jovanović

    Business Development & Partnerships Manager

    With 7+ years of experience in the fintech, software, and digital marketing industries, Alex has contributed to the success of several companies by building brand credibility and recognition, generating leads, and closing deals. She aims to create value for her clients and company while learning and growing professionally.

  • Bojana Vojnović

    Content & SEO Strategist

    Multilinguist and an operational multitasker specialized in the B2B SaaS industry, with a dash of creativity and a background in education and hiring. She is keen to make workplaces around the globe enjoyable and fulfilling. She is currently working on her master’s degree in psychology and business.

  • Nataša Grbović

    Digital Marketing Specialist

    A content writer with a background in pedagogy and psychology. She’s worked as a school counselor, where she supported students, teachers, and parents with a range of educational and psychological issues. This hands-on experience helps her create content that’s both insightful and relatable.

  • Biljana Milenković

    Marketing Manager

    Creative and passionate about creating innovative solutions, collaborating with cross-functional teams, and staying up-to-date with the latest marketing trends. In her free time, she sends the funniest TikTok material to her colleagues.

  • Tamara Balog

    Business Accountant & Customer Success Manager

    Excel wizard and The Expert for the HeartCount product. With a big smile and a can-do attitude, she always goes above and beyond for clients and colleagues. Whether you need financial forecasting before the first coffee or someone to impress your key accounts, look no further. We’re still trying to find that one thing she can’t do, but it seems there is nothing to find.

  • Radmila Grujin

    Customer Success Manager

    If working in two startups has taught her anything, it’s to be resourceful and resilient, and that execution eats strategy for breakfast. She’ll fight fiercely for customers’ success. She enjoys project management more than she thought she ever would. She loves walking around the Danube and baking with her daughter.

  • Dunja Cicmil

    Account Executive

    She is passionate about self-improvement and learning by putting herself in situations where she is challenged. Love organization and analytics, but she also have a creative mind. It’s a weird combination, we know but it’s working for us!

  • Miloš Zečević

    CTO

    Highly focused on details, exploring and learning new topics. Previous work has taken me through a number of large-scale and serious projects related to DevOps, Web Development, IoT Smart Solutions, Electronics, and Blockchain. Capable of planning, making, and maintaining enterprise infrastructures with AWS or other technologies required.

  • Norbert Nemet

    Head of Engineering

    Experienced Software Engineer with a demonstrated history of working in the computer software industry. Skilled in JavaScript, Java, Embedded Software, C, and Android. Strong engineering professional with a Master’s Degree focused in Electrical and Computer Engineering.

  • Dušan Mihajlović

    Head of D&A, PO

    Reporting from the depths of Product Development and Web Analytics, where he has been diving deep for over nine years now. Dušan is a proud daddy and husband, a sports enthusiast, an amateur photographer, and a fantasy football fanatic. Basically, he is an analog guy rocking through the digital world.

  • Yevgeniya Alexeyeva

    Full-Stack Developer

    A full-stack software developer who seamlessly navigates both front-end and back-end challenges. With a background in marketing, she combines technical expertise with creative problem-solving to deliver functional and innovative solutions. When she’s not deep in development, you’ll find her immersed in a good book, dancing, practicing shooting sports, or exploring new places with her son.

  • Elena Popadić

    Software Engineer

    She’s a passionate software engineer with a keen interest in learning and problem-solving, always seeking new challenges. Outside of work, she enjoys cooking, traveling, and immersing herself in nature, particularly savoring long walks by the sea and watching sunsets.

  • Andrea Nikolić

    QA Engineer

    Detail-oriented and dedicated QA specialist who ensures that products meet high-quality standards. She’s analytical and enjoys problem-solving, always looking for ways to improve processes. She loves spending her free time with her husband and their two children, exploring new places together.